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Cookie Policy

How we use cookies on Brumble.co.uk

Last updated: 29th April, 2026

1. What are cookies?

Cookies are small text files that a website saves to your browser when you visit. They help the site remember information about your visit — like your preferences or whether you've seen a cookie banner before — so your next visit is quicker and easier.

Cookies can't run programmes or carry viruses. They're simply a way for websites to remember you. Some cookies are set directly by Brumble (first-party cookies); others are set by third-party services we use, such as Google Analytics or YouTube.

2. How we use cookies

Brumble uses cookies to:

  • Keep the site working properly — essential functions like page navigation and security depend on cookies.
  • Understand how visitors use the site — analytics cookies help us see which pages are popular, how people find us, and where we can improve.
  • Measure our advertising — when we run paid campaigns, we use cookies to understand whether our ads are effective and to avoid showing the same ad repeatedly.
  • Remember your preferences — including whether you've accepted or declined non-essential cookies.

We will only set non-essential cookies (analytics and advertising) if you give your consent. You can withdraw or change your consent at any time — see section 6 below.

3. Types of cookies we use

Strictly necessary cookies

These cookies are essential for the website to function and cannot be turned off. They're set in response to actions you take, such as setting your privacy preferences or filling in forms. Without these cookies, parts of the site simply won't work. You can set your browser to block them, but some pages may then not load correctly.

Examples: session cookies, cookie consent preference storage.

Analytics cookies

We use Google Analytics (GA4) to understand how visitors use Brumble.co.uk — which pages are most popular, how long people spend on the site, and where visitors come from. This helps us improve the site over time. All data collected by Google Analytics is anonymised; we cannot identify individual visitors from this data.

These cookies are only set with your consent.

Marketing and advertising cookies

When we run paid advertising campaigns, we use cookies from Google Ads and Meta (Facebook/Instagram) to measure how effective those campaigns are and to show relevant ads to people who have visited our site on other platforms. These cookies are only active when we are running paid campaigns and are only set with your consent.

Providers: Google Ads, Meta Pixel.

Third-party cookies

Some pages on Brumble include content from third-party services — such as embedded YouTube videos or social media sharing buttons. When you interact with this content, those third parties may set their own cookies. We do not control these cookies, and they are subject to the privacy policies of the respective third parties. YouTube, for example, may set cookies when you play an embedded video.

4. Cookies we use

The table below lists the main cookies set on Brumble.co.uk, who sets them, what they do, and how long they last.

Cookie nameProviderPurposeExpiryType
_gaGoogle AnalyticsDistinguishes unique users by assigning a randomly generated number as a client identifier.2 yearsAnalytics
_ga_*Google Analytics (GA4)Maintains session state and stores information about how the site is used for analytics reporting.2 yearsAnalytics
_gcl_auGoogle AdsUsed to store and track conversions from Google Ads campaigns.3 monthsAdvertising
_fbpMeta (Facebook)Used by Meta to deliver advertising and track visits across websites that use Meta services.3 monthsAdvertising
brumble_cookie_consentBrumbleStores your cookie consent preferences so we don't ask you again on every visit.12 monthsNecessary
Session cookieBrumbleMaintains your session while you browse the site. Deleted when you close your browser.SessionNecessary

5. How to manage cookies

You can control and manage cookies in several ways. The most straightforward is through your browser settings — all major browsers let you view, block, or delete cookies.

Please note: blocking some cookies may affect how the site works. Strictly necessary cookies cannot be disabled without impacting site functionality.

Managing cookies in your browser

You can find instructions for managing cookies in the most popular browsers via their help sections:

  • Google Chrome — Settings > Privacy and security > Cookies and other site data
  • Mozilla Firefox — Settings > Privacy & Security > Cookies and Site Data
  • Apple Safari — Preferences > Privacy > Manage Website Data
  • Microsoft Edge — Settings > Cookies and site permissions > Cookies and site data

You can also opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on, and opt out of Meta advertising cookies via your Facebook Ad Preferences.

6. Changes to this policy

We may update this Cookie Policy from time to time — for example if we start using a new third-party service or if the law changes. When we make significant changes, we'll update the "Last updated" date at the top of this page. We encourage you to check back periodically. For full details of how we handle your personal data, please see our Privacy Policy.

7. Contact us

If you have any questions about how we use cookies, or would like to make a complaint, please get in touch:

Email: complaints@brumble.co.uk

Brumble

Brumble® is a registered trademark of Be Clear Technologies Limited.

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Be Clear Technologies Limited is registered in England and Wales (Company No. 16416180). Registered office: Northwood House, 138 Bromham Road, Bedford, England, MK40 2QW, United Kingdom. Be Clear Technologies Ltd. All Rights Reserved.

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